To most (including the self-proclaimed internet junkies like myself) social networking sounds like just another job to add to the the to-do-list. It’s about as appealing and a root canal. Every time you think you have it figured out and mastered, there’s another social media app that you just HAVE to be on. Gone are the days when all we had to do was update the website homepage a couple times a month??
Here's a few ways to streamline and simplify...
1. Make sure your phone is smart.
What I mean, is that yes, you should download those god awful apps for Twitter, LinkedIn, Facebook, Instagram and whatnot. I'm not saying you should be glued to your phone all day, but I do think there's benefit to keeping an eye on things and making the odd post so that you're non bombarded the next time you're sitting at your computer. While you're waiting in line to pick up dinner, take advantage of the opportunity to re-tweet a post from that client you've been shmoozing for months. It's worth it in the end.
2. Link anything you possibly can, together in one fabulous web of social media mayhem.
I took about 2 hours out of my day a couple of weeks ago and linked Facebook to Twitter, Twitter to WordPress, and Facebook to The Ring community. Why, you ask? Because now I don’t have to post a new article or teaser in 4 or 5 sites to make it across all platforms. Instead, this is what I DO do...
I text a fun post on a trend or wedding news item to Facebook using my Blackberry. That uploads it to The Ring’s facebook page. That post then then automatically updates The Ring's Twitter status. From there, if I wanted it to, it could streams into my WordPress blog, allthewhile somewhere on that route it also simultaneously updated my status in The Ring. I LOVE it!!
3. Set your blog to take posts by email.
If you have WordPress blog, then you can email your next post from your phone or tablet while you're on the go, and have it publish right away. For many wedding vendors, particularly photographers, blogging is their main source of communication and marketing with the outside world, so this makes life much easier.
Fair warning: You won't be at your computer to fix any colossally embarrassing mistakes in your emailed blog entry so you'll be sure to proofread before pressing send!
4. Get to know and love widgets.
Jennifer Goulden Marketing Go-to-Girl wth well over 10 years' experience • Wedding Industry Strategist (The Ring) • Web+Graphic Designer • Public Outreach Manager (IEDRO) • Lifelong Student • Willing Teacher • Serial Entrepreneur • Photographer Wannabe • Tech Junkie
Marketing go-to girl for a handful of professionals, non-profits and small businesses that want to stand out and be heard. Specializing in helping companies use content marketing and social media to reach their target audience.